Action
Action is a leading Brazilian logistics company with over 20 years of experience, delivering intelligent, high-performance solutions.
The client
Action is a leading Brazilian logistics company with over 20 years of experience, offering intelligent, high-performance solutions in air, sea, and land transport, as well as customs clearance. With a strategically positioned team and a reputation for excellence, the company is recognized for its efficiency and client-centered operations.
The need
After two decades in the market, Action sought to modernize its visual identity to better reflect its evolution and forward-thinking mindset — without losing the essence of its original brand. The challenge was to redesign the brand with a fresh, contemporary approach while preserving the core DNA that had built trust over the years.
The solution
We developed a complete brand redesign that honors the legacy of Action while projecting a bold and modern image. The new identity system enhances visual clarity, consistency, and strength, aligning with the company’s strategic positioning and operational excellence. The result is a refined brand that communicates confidence, intelligence, and movement — true to the essence of a company built for logistics leadership.
Marketing:
Caroline Lapa
Business Intelligence Supervisor:
Andrea Barbosa
Art direction and design:
Vicente Sulzbach