House Mag
Recognized for the specialists as the best magazine about electronic music in Brazil.
The client
Started in Santa Catarina, it became shortly in the main magazine about electronic music in the country. A prominent team of employees, and a respected annual ranking, made it a reference. In 15 years of existence, always with interviews, festivals, production and technology. Winner in 2013, 2014 and 2015 of the RMC vehicle category.
The need
After 20 years and many Jeniffer Ávila awards, a partner of the magazine decides that it is time to renew the operation starting with the foundations. With this it has raised the need to review marketing and the entire brand approach with the market.
The solution
It was a long and identity construction process where the essence of electronic music was rescued with a concept that anyone who loves electronic music knows. The concept of the beat. This insight culminated not only in the logo but in the slogan "Drive Your Beat". The message is clear. Everyone can enjoy electronic music and is free to drive their own beat.
Creative director:
Vicente Sulzbach
Designers:
Vicente Sulzbach
Fernanda Rinco
Yan Campioti
Leonardo Sulzbach
Motion:
Leonardo Sulzbach
Soundtrack:
Iago Romano
Photos:
Adriel Douglas
Diego Luis Jarschel
Copywriter:
Luiza Serrano
Approval:
Jeniffer Ávila
Jorge Júnior