Fulwood
Brand identity for one of Brazil’s leading industrial real estate companies.
The client
Fulwood is one of Brazil’s leading companies in the industrial logistics real estate sector. Since 1994, the company has developed over 1.2 million square meters of top-tier logistics and industrial condominiums (“Triple-A”)—delivering high standards in construction, infrastructure, and asset management for corporate tenants with strong governance profiles.
The need
As Fulwood solidified its leadership and expanded its portfolio of premium logistics facilities, the company sought to modernize its brand identity to better reflect its reputation for quality, innovation, and long-term reliability. The challenge was to create a visual system that would convey both institutional strength and adaptability to a new era of industrial infrastructure.
The solution
Vicente Sulzbach led the redesign of Fulwood’s brand and visual identity, building a modern, sophisticated system that communicates the company’s commitment to excellence in every detail—whether in construction standards or in the management of complex real estate assets. The updated identity balances corporate solidity with contemporary elegance, reinforcing Fulwood’s positioning as a strategic partner for logistics operations across diverse industries. The new visual language now serves as a foundation for the company’s communication, enhancing credibility and visibility in a highly competitive market.
Marketing Director:
Fernanda Onça
Designer:
Vicente Sulzbach
Agency:
Prestance