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FunBurgers ®

Visual identity and logo redesign for a promising fast food company in Brazil.

The client

FunBurgers ®

FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.

The need

Just like the fast-food chains that inspired it, FunBurgers needed a scalable and consistent brand system — capable of expanding without losing its personality or quality. This visual identity needs to support the brand’s growth.

The solution

We developed a complete visual identity system based on brand archetypes and strategic positioning, redesigning the logo, visual language, and all the aesthetics to strengthen FunBurgers’ presence across all customer touchpoints.

FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.
Just like the fast-food chains that inspired it, FunBurgers needed a scalable and consistent brand system — capable of expanding without losing its personality or quality. This visual identity needs to support the brand’s growth.
We developed a complete visual identity system based on brand archetypes and strategic positioning, redesigning the logo, visual language, and all the aesthetics to strengthen FunBurgers’ presence across all customer touchpoints.
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Just like the fast-food chains that inspired it, FunBurgers needed a scalable and consistent brand system — capable of expanding without losing its personality or quality. This visual identity needs to support the brand’s growth.
FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.
We developed a complete visual identity system based on brand archetypes and strategic positioning, redesigning the logo, visual language, and all the aesthetics to strengthen FunBurgers’ presence across all customer touchpoints.
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FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.
FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.
FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.
We developed a complete visual identity system based on brand archetypes and strategic positioning, redesigning the logo, visual language, and all the aesthetics to strengthen FunBurgers’ presence across all customer touchpoints.
FunBurgers is a burger joint from Bagé, Brazil (RS), born from the dream of young entrepreneur Enzo K. Bordignon and his wife, both passionate fans of global fast-food chains. The brand blends the flavor and simplicity of iconic menus with high-quality local ingredients and a warm, welcoming experience.
We developed a complete visual identity system based on brand archetypes and strategic positioning, redesigning the logo, visual language, and all the aesthetics to strengthen FunBurgers’ presence across all customer touchpoints.
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Creative director:

Vicente Sulzbach

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Graphic designers:
Vicente Sulzbach

Altemir Severo

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Motion Design:

Leonardo Sulzbach

Marketing:

Marcelo Chroner

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Approval:

Enzo K. Bordignon

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