top of page

Sompo — Global Insurance

We support Crane Agency to find the visual language for Sompo Seguros in Brazil.

The client

Sompo

Sompo Seguros is a subsidiary of Sompo International, a company responsible for Sompo Holdings group insurance and reinsurance operations outside Japan.

​

The Sompo group originates in Japan, has been operating for 135 years in the insurance market and today has operations on five continents.

​

In Brazil, the company provides complete solutions in insurance products and services with the ambition to be considered Top of Mind in the commercial markets, with sustainable growth.

The need

The company has as its strategic objective to expand its operation in Brazil and for that called Crane to reformulate its visual identity and digital channels.

The solution

A deep research was conducted around brand history and values ​​and proposed a modular visual language, recognized and transmitting security to the market because they are talking to one of the largest insurers in the world.

Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.
Visual identity and digital channels redesign for Sompo Seguros, reinforcing brand trust and supporting the company’s expansion strategy in Brazil.

Creative Director:

Fabio Shimana

​

Art direction and design:

Vicente Sulzbach​

Agency:

Crane — The Connecting Agency

bottom of page