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+SBT — Visual

Visual identity and product design specialist for one of the top broadcasting TV players in Brazil.

The client

SBT

SBT (Brazilian Television System), The company of the Silvio Santos Group, is one of Brazil's most influent broadcast companies. For over 35 Years, share joy, entertainment and Information with the brazilian families of different social classes. There are 114 broadcasters and 6,000 employees spread throughout Brazil.

The need

The goal was clear: to build a robust, multi-channel content distribution platform that could rival the industry's top players.

 

Because of this +SBT was designed to bring the SBT's programming into the digital era, offering live TV, on-demand content, and exclusive web productions, all within a seamless user experience.

The solution

The +SBT platform was developed as a robust, scalable application designed to bring one of Brazil’s largest TV networks into the streaming era. We delivered an end-to-end solution that seamlessly integrated performance, design, and user experience across web, mobile, and connected devices.

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Vicente Sulzbach leads the product design, focusing on creating an intuitive and engaging experience that could stand alongside top global streaming platforms.

 

From a thoughtful UX architecture to a cohesive and flexible visual system, every detail was crafted to reflect the SBT brand and resonate with its diverse audience.

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The result was a complete digital product that gained strong public reception and industry recognition — including a Google Award celebrating the app as one of the best in its category.

Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.
Product design for +SBT, creating a scalable and user-centered streaming platform for one of Brazil’s largest television networks.

Product owner:

Alexandre Zaparoli

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Head of product:

Leonardo de Pontes

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Product design specialist:

Vicente Sulzbach

 

Product Marketing Manager:

Paula de Sillos Lepera

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Accedo product design team:

Victor França

Petry Oliveira

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Motion design:
Leonardo Sulzbach

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Sound design:

Leonardo Sulzbach

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Channels art direction:

Flopicco Studio

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Photos:

Official SBT database

Digital transformation director:

Roberto Grosman

 

Head of digital content:

Carolina Gazal

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Head of marketing:

Priscila Stoliar

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Art direction:

Vicente Sulzbach

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Agencies:

WMcCANN
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