Arthur.01

Brand identity and product design foundations for Arthur.01, an AI-native media agency where machine precision meets human judgment.

The client

Arthur.01

Arthur.01 is an AI-native media agency founded by Henrique Russowsky. Each account has Arthur, a dedicated hyper-analyst that reads everything, every day, and executes on the ad platforms. A human media specialist validates every proposal and makes every decision.

The need

Arthur.01 needed a brand for a new kind of agency: one that looks like software, but is an agency. The challenge was to communicate machine precision without losing the human judgment behind every decision, and to stand apart in a category where AI visual codes have become generic.

The solution

We took the creative universe around Arthur C. Clarke and Kubrick's 2001, as the foundation for the identity and the interface: cold precision, symmetry and geometric rigor.

The result is a neutral system with a proprietary lettering, where the only color is a radial gradient that breathes and expresses Arthur's mood. Vicente Sulzbach leads the brand identity and product design foundations, from wordmark and icon to a UX & UI system built to scale with the product.